When I was looking for a VA, your agency stood out because your packages were all named after black, female activists, like Shirley Chisholm, Nina Simone, and Dr. Frances Cress Welsing. What inspired you to title your services this way?
This all comes from who I am as a person. My friends and family call me an old soul. Since I was young, I’ve been very observant and intentional. I wanted to translate that intentionality into my business in an authentic way, and I think that’s why it hasn’t backfired. I want them to think, “She’s friendly, she’s cool, and she has a large respect for the people who came before her.”
An example would be Shirley Chisholm and her political impact. I’ve taken so much from her saying, “They don’t give you a spot at the table. Pull up your own chair.”
When I entered the virtual assistant world, it didn’t resonate with me. It seemed like all of the assistants were Boss Babes or Boss Chicks -- all of those categories that are so easy to fall into -- but it’s not necessarily reflective of who you are as a person -- so I wanted to be really intentional with my messaging so I could make it clear.Read More