We work with authors, entrepreneurs, and brands that have baked doing good into their businesses.


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Cher Hale puts her decade of PR and marketing expertise to use supporting her growing roster of preeminent voices in women’s leadership, social enterprise, and wellness. She has an excellent track record for securing opportunities for her clients to become better known in their respective industries as thought leaders through leading podcast interviews, feature profiles, and bylined content like CNN, NBC, Mindful Magazine, and The Unmistakable Creative.

Prior to founding CHC in 2016, Cher worked with influential online business owners as a digital marketing specialists creating strategy for digital product launches, securing podcast sponsorships, and planning and executing on content calendars.

Born to an immigrant Taiwanese mother, she is particularly passionate about amplifying underrepresented voices, those that are traditionally overlooked in the media, so they have a greater chance of shifting our cultural narrative through their messages, books, and work.

She has a BA in Communications with a minor in Civic Engagement and Leadership from the University of Nevada Las Vegas.

She lives full-time in Spokane, Washington.


  • I was, unfortunately (or luckily) not named after the singer Cher. In fact, my name means “snow baby” in Chinese.

  • In 2012, I founded a popular website and podcast to teach people Italian called The Iceberg Project. I still run this website today and speak Italian fluently.

  • My top three favorite places in the world are Glacier National Park, Orvieto, Italy, and Hualien, Taiwan.

  • The one show I watch, re-watch, and then watch some more is Parks & Recreation.

  • My work has been deeply inspired by people like Wangari Maathai, Paulo Coelho, Elizabeth Gilbert, and Marianne Williamson.



Hello, I’m Timarie! On any day of the week you can find me at a French cafe, sipping a cappuccino with a great piece of literature in hand, while most likely sporting an outlandish outfit. My love for people and the online world lead me to the marketing industry where I have developed skills in customer service, organization, and an understanding of how to use the internet to build a brand. Since I love a good challenge, this ever-changing line of work brings not only excitement, but fulfillment as well!