Expanding to New Audiences

Occupation: Life Coach and Author

Goal: Get booked on podcasts to sell her new book Bare: A 7-Week Program to Transform Your Body, Get More Energy, Feel Amazing, and Become the Bravest, Most Unstoppable Version of You (BenBella Books)

BACKGROUND

With just one month until her book launch, Susan Hyatt, master certified life coach, reached out to us hoping to book podcast interviews to promote her new book. Her team was already firing on all cylinders and the other publicist she had hired was focused solely on TV outreach. 

OUR STRATEGY

We pitched podcasts with 60+ reviews and active social media followings that cater to millennial and middle-aged women looking for healthy alternatives to dieting. 

THEIR RESULTS

Within four months, we landed 43 interviews on notable podcasts aligned with her book’s message like Grind and Be Grateful with Marie Wold, The Lavendaire Lifestyle with Aileen Xu, and Let it Out Podcast with Katie Dalebout.

WORK WITH US 

If you’re looking for results like Susan’s for your upcoming book, project, or 1x1 work, check out our services here.