What is marketing really?

I’m sitting in a room with just over 100 women, and we’re all listening to someone speak about marketing. He’s talking to us about social media and how Facebook is now “pay to play”. 

With each slide, he stresses the importance of us being on social and establishing a relationship with our ideal client well before she intends on purchasing. I look around and see somen women jotting down notes. One raises her hand at the end to ask where she can get in touch with him for coaching.

Throughout the presentation, I’m nodding because I agree with what he says. He’s right, we should be building relationships prior to the sale, and many of us absolutely do need an ad strategy in place.

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Hi, I’m Cher!

I write about the place where business + social responsibility meet. When I'm not researching whatever my latest obsession is, you can find me re-watching Remember the Titans, posting on Insta @chertakesprettypictures, or hiking somewhere in the PNW. If you're interested in working with me on a marketing or PR campaign, I do that, too.

Click here to find out more.

Case Study: Which Marketing Strategies Filled a Group Program in Four Days

When I’m not furiously typing out another promotion plan for a client, I run another business called The Iceberg Project. It's all about helping people who are obsessed with Italy learn Italian in a way that’s accessible and fun.One of the ways I do that is by sharing strategies of how to learn a language. And one offering that accomplished this is called the Italian Language Studio, a six-week online program that walks students through important principles like how to improve memory, how to practice thinking in Italian, and how to choose the best resources for your level.

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Hi, I’m Cher!

I write about the place where business + social responsibility meet. When I'm not researching whatever my latest obsession is, you can find me re-watching Remember the Titans, posting on Insta @chertakesprettypictures, or hiking somewhere in the PNW. If you're interested in working with me on a marketing or PR campaign, I do that, too.

Click here to find out more.

Slanted. Always Slanted.

I stood in the backyard with a couple of kids from the neighborhood. I was five years old and my jet black hair was hot from the direct sunlight as I watched these children perform a rhyme. I heard the first word, and my face burned.

“Chinese, Japanese, dirty knees, look at these,” they shouted while using their index fingers to distort the shape of their eyes. Slanted. Always slanted.

I grew up in what I affectionately call a “railroad town.” It was at the very bottom of the mitten of Michigan, and if you blinked twice, you’d miss the main drag.

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Hi, I’m Cher!

I write about the place where business + social responsibility meet. When I'm not researching whatever my latest obsession is, you can find me re-watching Remember the Titans, posting on Insta @chertakesprettypictures, or hiking somewhere in the PNW. If you're interested in working with me on a marketing or PR campaign, I do that, too.

Click here to find out more.

The red lipstick.

Ouch. Ouch. Ouch. That’s just a small sliver of how the rejection I had just experienced felt. While I won’t get into all of the details of the rejection at hand, I will say that at the end of it, I felt pretty unattractive, like all of my sexual appeal had just become flattened under a semi truck blasting down the highway that was my confidence. I felt my mood rapidly begin to deteriorate as my subconscious looked for a way to get revenge while also dealing with this overwhelm of emotion. 

I began to think of ways to feel more attractive -- to get my sexy back, if you will -- and one of the first things that popped into my head was, “Where’s my red lipstick?” 

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Hi, I’m Cher!

I write about the place where business + social responsibility meet. When I'm not researching whatever my latest obsession is, you can find me re-watching Remember the Titans, posting on Insta @chertakesprettypictures, or hiking somewhere in the PNW. If you're interested in working with me on a marketing or PR campaign, I do that, too.

Click here to find out more.

6 People Who Have Changed the Way I Think About Business

Every time I‘ve made noticeable progress in my business, it’s been because I changed the way I was thinking about business. 

It’s been a long journey so far, and I know I’ll continue to make shifts in order to reach even higher levels. That’s why I want to say thank you to those who have helped me make those changes. 

Each person has been a mentor to me whether I’ve personally met them or not. In my experience, it only takes one line of dialogue from one book to completely shift the way I see things, which is such a comforting reminder to me as a writer. If just one line from any of the articles you read on my site shifts the way you’ve been thinking about your business and allows you a bit more freedom, then I feel like I’ve done my job.

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Hi, I’m Cher!

I write about the place where business + social responsibility meet. When I'm not researching whatever my latest obsession is, you can find me re-watching Remember the Titans, posting on Insta @chertakesprettypictures, or hiking somewhere in the PNW. If you're interested in working with me on a marketing or PR campaign, I do that, too.

Click here to find out more.

Here's the real reason I don't post on Instagram.

You have a Twitter, Instagram, a Facebook page (and a group, I bet). You have all the things, but you don’t think you’re using them well. 

I do the same thing. I have Instagram and Twitter, and I don’t post on them. I say it’s because I’m busy with client work but that’s not the whole truth. 

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Hi, I’m Cher!

I write about the place where business + social responsibility meet. When I'm not researching whatever my latest obsession is, you can find me re-watching Remember the Titans, posting on Insta @chertakesprettypictures, or hiking somewhere in the PNW. If you're interested in working with me on a marketing or PR campaign, I do that, too.

Click here to find out more.