Building Brand Awareness

Occupation: Licensed Counselor, life coach, and self-published author

Goal: Gain visibility for her self-published book, build an As Seen In bar

Nancy was coming up on her one-year anniversary of her third self-published book.

While launching her book the year prior, she admitted that she hadn’t been diligent about putting herself -- and the book -- out there. During the few weeks that followed the launch, she was featured on several podcast interviews with small audiences. Not bad… except for the fact that half of these shows served audiences outside of her target market. So they weren’t the best use of her time.

On top of that, Nancy wanted to differentiate herself and her brand which she described as “getting off of coach island”. Like any bustling, self-published entrepreneur, she lacked both the time and resources to discover the correct outlets and specific targets to accomplish this.

In August of 2018, I was thrilled to sign Nancy on as a client to help her with messaging and ongoing pitching for her book: The Happier Approach: Be Kind to Yourself, Feel Happier, & Still Accomplish Your Goals.

RESULTS

In our time together, Nancy was quoted as an expert on multiple mainstream websites like Bustle, Greatist, and Live Happy Magazine, landed full features in Forbes and Thrive Global, and wrote contributions for national outlets like Fast Company. She also booked interviews on well-known podcasts such as The Unmistakable Creative with Srinivas Rao, Cleaning Up the Mental Mess with Dr. Leaf, and About Progress with Monica Packer.

For the first time ever, Nancy watched her email list not only grow but attract the engagement it needed in order to thrive as well. She said, “My Live Happier Through the Holiday's event -- which I have done for four years never reaching more than 45 people -- almost tripled in numbers due to podcast placements at that time. And I had more people than ever engage with the emails. Plus, my general newsletter has increased by 10% after YEARS of stagnation.”

Even more amazingly, Nancy contacted me years later to say this:

“I wanted to send you a quick note to say thank you for all the work you did for me years ago - especially the interview with Caroline Leaf. That one interview has led me to hundreds of new subscribers and dozens of new clients!! AND recently led me to being on Leann Rimes podcast. I can say hands down you were the best investment I ever made and I have invested a lot - LOL. The combo of message clarity, putting myself out of my comfort zone, exposure and time has been amazing and all leads back to you! Your kindness, support, and PR services were a pivotal part of building my business!”

We were able to bring Nancy the press she wanted. After years of trying to do it by herself, she was finally placed in front of new audiences where other coaches weren’t being featured, and was established as the subject-matter expert she had already been but wasn’t yet known for. (So long, Coach Island!)

If you’re looking for results like Nancy’s for your upcoming book, project, or 1x1 work, check out our services here.