This is the year you were going to go from unknown to known in your industry, right?
Buuuuut turns out researching and writing thoughtful pitches to get that kind of exposure takes A LOT of time. You’re well aware that the publicity could grow your email list and bring in new clients (which leads to more cash money, more influence, and more freedom), but when you look at your list of to-do's, pitching tends to fall toward the bottom.
Plus, you know that you only get one chance to make a first impression. So the idea of pitching anyone on your "influencer crush list" or for a big-time outlet, like Forbes, makes you nervous.
You don't want to sound artificial. You don't want to be annoying. You don't want to end a potential relationship before it starts. And you definitely don't want to waste time you could have spent on client work only to hear a "no" at the end of the email thread. (Rejection sucks, I hear you.)
That’s why I offer my “PITCH FOR ME, PLEASE” PR package.
Because you have more important things to do than learn how to be your own publicist.
Together we’ll decide what type of media will bring in the most potential clients - sales - influence, like:
-- Podcast interviews
-- Online blog contributions
-- Magazine features
-- Speaking gigs
-- TV interviews
“The Ed Gandia podcast interview got some serious results. Lots of new email signups and positive feedback, so thank you for that :)”
- Maggie Patterson, Principal Consultant of Scoop Studios
"Thanks for all you do!! I'm really glad I did this - feels like the best lead generator in my biz right now, and I'm pretty sure it's building the depth and reach of my podcast audience with more loyal listeners. "
- Adria DeCorte, Message Clarity Coach & Host of Unforgettable
It’s for you if you’re an established business owner who is ready to:
Amplify your message so you can get hundreds of new people on your email list
Start and nurture relationships with entrepreneurs on your influencer crush list
Build social capital so others begin to see you as the go-to person in your field
Create or expand your “As Seen In” logo bar on your homepage to enhance credibility
"This is all awesome! I’m so impressed with what you’ve been able to book. It feels like it's higher than 30% booking rate (and that is pretty damn remarkable). Thank you, Cher!!"
- Dr. Sasha Heinz, Developmental Psychologist & Life Coach
First of all, congratulations on being the first publicist to send me an ON TOPIC pitch! Thank you for being thoughtful about the guests you pitched and for taking the time to familiarize yourself with my podcast. My mailbox is full of boilerplate pitches, unfortunately. I may very well hire you to pitch ME at some point! :)
- Lara Dalch, Health & Lifestyle Coach and Host of Women on the Rise
MY COLD, HARD PITCHING PROCESS
aka. How I get you booked
STEP 1 // STRATEGY.
Is your message ready for the media? To start our work together, we’ll evaluate your messaging, create sound bites for you, and develop stories (what the media calls “hooks” or “angles”) that will make your business relevant and interesting to podcast hosts, magazine editors, and influencers.
STEP 2 // ALIGNMENT.
Once we’ve made you “media ready,” I’ll choose your ideal outlets -- the ones where all of your dream clients and customers hang out on. Because the goal IS NOT to be featured everywhere; it’s getting featured in all of the RIGHT places.
STEP 3 // PITCH SESH.
Then I’ll start pitching for you. Every week, I’ll send you a recap that shows you who / which outlet I’ve pitched, what features you’ve landed, and what’s on deck.
STEP 4 // PERSISTENT FOLLOW UP.
The truth is that most features/interviews/relationships are made from following up, which I’ll always do in a polite manner on your behalf.
Step 5A // CELEBRATE.
You get booked. We celebrate. You book in a time with the host and prepare for your interview. We send a thank you card because kindness + gratitude go a loooong way.
Step 5B. // MOVE ON.
You don’t get booked. But now you have an opening to continue the conversation because a “no” to an interview never means “no” to a relationship.
"Thank you for sending me one of the most thorough and well-formed pitches. Ever. I SO appreciated it."
- Tara Newman, Leadership Coach & Host of The Bold Leadership Revolution Podcast
First of all, this entire email made our day! You have such a beautiful way with words and this is the best "pitch" we've ever received. Thank you so much for taking the time to research the show, listen to the episodes that stood out to you, and share WHY each guest would fit our tribe.
- Olivia Seline & Crystal Stautzenberger, Life Coaches & Hosts of "Soul In The Raw"
And a few bonuses (because giving useful gifts makes me happy):
If you don't have one already, I'll help you create a podcast press kit, which makes you look oh-so-profesh and reduces the admin-related back and forth between you & the host.
Every week, I’ll update you via email on how we’re doing. That way, you’re never left wondering what’s going on.
When you work with me, you’ll stay on my mind for a loooong time. That means that when I see a pitch that fits you to a T in the future, I’ll send it your way.
"Finally! These pitches are a breath of fresh air and a welcome change from the standard copy & paste afterthought pitches I normally receive."
- Rachel Luna, Chief Confidence Creator & Host of REAL TALK
Stuff I WON’T do you for in this package:
Coach you on what to say during the interview
Help you figure out your core message
Every package includes the SPREAD THE WORD Expert Media Package that I create prior to pitching for you.
Option 1 // Build My Credibility.
Starts at $1100/monthly.
You’re ready to start putting yourself out there because your podcast needs new listeners, your email list is ready to grow, or you want to attract new 1-1 clients. In this option, we’ll pitch you for podcasts and blog contributions so you can get known and get paid.
Option 2 // Get Me Featured.
Starts at $1350/monthly.
You’re playing next-level entrepreneurship, and you need the street cred to match it. That’s why you’re ready to start being quoted in big-time magazines, websites, and podcasts. This is perfect for the entrepreneur who wants more eyeballs on her already-published book, is ready to blow her revenue goal out of the water, or needs the credibility that comes with landing big clients. You’ll feel extra fancy and profesh when you can put “As Seen On (insert dream outlet)” on your homepage.
Option 3 // Launch My Program / Product / Book.
Starts at $1850/monthly.
You’ve got a big idea in the form of a book, program, or product coming out in the next year, and you need help getting exposure in the ALL of the right places. We’ll make sure your new baby feels like the song people just can’t get out of their heads.
Availability: 1 opening in April 2019
Interested? Send me a note using the contact form below.
Some legal stuff for you to know: If we decide to work together, it will be a minimum 4-month commitment, and I’ll ask you to sign an agreement that says so. That agreement will also state that there are no refunds and no guarantees. If you’re uncomfortable with that but want to find other ways to learn how to pitch yourself, I recommend checking out Selena Soo, Janet Murray’s Soulful PR, or PR Couture.
Want to hear about my street cred in the pitching + podcast world?
I started pitching news stations when I was 19. I would get up at 4am and cold call editors in NYC until I heard "yes" from outlets like CNN and NBC. That’s only after getting a feel for local media outlets in Las Vegas. I didn’t learn it all on my own. Alexia Vernon, my boss at the time, was an incredible mentor and provided me with all of the tools I needed to be professional, poised, and prepared.
I took those skills and used them to land sponsorships for charity events, my Italian podcast, and Natalie Sisson’s The Suitcase Entrepreneur Podcast. It also helped me nurture relationships with people I’ve always admired in my industry. And because you want the street cred, I’m going to continue to name drop. Without these skills, I wouldn’t have created relationships with Natalie MacNeil, Alexandra Franzen, Brigitte Lyons, and L’Erin Alta.
Plus, I’m really good at using the power of words to persuade. And I’ll be your buffer for rejection because I’m not afraid to hear a "no."
To date, I've booked clients on
The Unmistakable Creative with Srinivas Rao
The Lavendaire Lifestyle with Aileen Xu
The Creative Leap with Alexander Tutungi of Dubsado
Courage & Clarity with Steph Crowder
Over It and On With It with Christine Hassler
The Amber Lilyestrom Show
Radically Loved with Rosie Acosta
Beauty Inside Out with Kimberly Snyder
Get Gutsy with Jenny Fenig
The Creative Sandbox Way with Melissa Dinwiddie
Unstoppable Success Radio with Kelly Roach
Biz Women Rock with Katie Krimitsos
REAL TALK with Rachel Luna
The Deep Dive with Adam Roa
Making the Maven with Michelle McGlade
Love Your Work with David Kadavy
1) But I don’t have a professional, fancypants microphone. - That's fine! Apple earbuds work fine, and if you want higher audio quality, I have a couple microphone recommendations under $100.
2) I just started my business a few months ago, but I know my message inside + out, upside + down. Am I still a good fit? - That’s to be determined. Write me, and I can evaluate if getting media coverage is really the next best step for you.
3) I want a guarantee that I’ll be booked for the podcast interviews / magazine features / contributions on my list. - Sigh, I wish I could give you that. But pitching is a tricky, no-guarantee game. You do your best to get the messaging tight + clear. It’s perfect. Then maybe the host decides to end the show and already has all her guests lined up. Or perhaps he’s going through a family emergency and the show is on hold for the next six months. It also might happen that the pitch just doesn’t fit with the direction the show to take. Stuff that we can’t know if we’re not in her head. That’s why our fallback is always building relationships, which are often more valuable than an interview.
4) Do I have to have existing connections with the hosts of these shows? - Nope.
5) I don’t have the budget. Would you consider a payment plan? - Normally, yes. But for something like this, I recommend that you save your money and funnel it towards less-risky investments, like hiring a VA to free up some of your time or investing in software that will help you run your next program.
While I've had the pleasure of working with Cher in various capacities over the last 10 years, I most recently enjoyed partnering with her on publicity for my book launch. There are so many reasons I unequivocally recommend Cher on all things publicity it's challenging to know where even to begin. She is a masterful writer - customizing her pitches for each podcast, TV, print or online media outlet she pitches. She follows up - and is classy and persuasive when she does. She brings innovative ideas to client meetings and is totally self-directed in executing everything she commits to. She took exceptional care of my approximately 100 book ambassadors. She is unparalleled organizationally - tracking EVERYTHING she does! She is super communicative - letting the client know exactly what she's doing behind the scenes. And perhaps most importantly, she gets you press! During our 9 month engagement, Cher got me over three dozen podcast interviews (including lots of high profile ones like Emerging Women, The Amber Lilyestrom Show and Christine Hassler's Over It & On With It), a feature in a regional glossy magazine, profiles and book reviews on influencer sites like Create & Cultivate, Mavenly + Co and PR Couture, and multiple TV segments. One of the top podcast hosts in the country told me, "I've never worked with an author's publicist who was more professional and gracious than Cher." And I agree! Whether you are looking for support with booking the right podcasts for your business goals or looking for publicity support across media platforms, Cher is your woman.
Alexia Vernon, Women's speaking and business coach and author, Step into Your Moxie
"You are like a dream come true, Cher!"
- Holly Shaw, Hypnotherapist & Creativity Coach