Many of you have heard the stories too -
“I mustered up the courage to ask to be on her podcast and now it’s my number one lead generator.”
“I cold emailed her, and now she’s been my client for seven years.”
“Someone that I had asked to virtual coffee intro’d me to her, and now we’re business besties. Couldn’t imagine life without her.”
But when I talk to small business owners about actually pitching themselves, they tell me that they don’t know where to start and don’t know what to say.
In short, there are A LOT of questions (and all the emotions) that can come up when an author or entrepreneur thinks about pitching herself.
How do I write a pitch to my friend who has a podcast without making it awkward?
How do I pitch a stranger?
How often am I supposed to follow up on a pitch without being annoying?
How do I know which shows to choose?
I’ve been on some podcasts with smaller audiences, but now I want to pitch bigger shows. What can I do to have a better chance of getting booked?.
PITCH TLC is my answer to all of those questions.
It’s a 1 ½ hour virtual consultation with me where you choose one PR-related “to do” for us to work on together.
Availability: 3 spots in March 2019.
That could be:
Writing a pitch template for podcasts, magazine editors, or TV producers that you can tweak and use over and over again - This includes follow-up templates, too!
Curating a list of podcasts for you to reach out to (with tips and tricks from my experience pitching ALL the shows)
Brainstorming story ideas for you to pitch to outlets like Brit+Co, Create&Cultivate, Forbes, and Fast Company
Creating your podcast press kit
We’ll work on your project for a full hour and then you’ll have 30 minutes to ask me any and all questions about PR. (It’s a PR free-for-all!)
At the end, you’ll:
Breathe a huge sigh of relief that the one thing holding you back from pitching yourself is oh-so-fantastically finished
Have access to my library of client-only resources that includes items like interview checklists, spreadsheet templates to help you keep track of your pitch progress, and tips for giving the best interview you possibly can
Why consult with me?
I have nearly a decade of experience in PR and digital marketing - getting results for my clients and myself in the form of TV segment interviews, glossy magazine features, podcast sponsorships, or article mentions and operating in a way that prompted one podcast host to tell my client, “I've never worked with an author's publicist who was more professional and gracious than Cher."
My background in digital marketing makes me more than just a publicist. That means I offer strategic advice on how my clients can use the media they get to build their lists or sell their services in the classiest and most efficient way.
I specialize in writing COLD pitches. It’s my jam. I love writing an email to a stranger and making it into a letter that is personalized, feels warm, ad brightens the reader’s day.
I’ve worked with a over 100 podcast hosts and know who and what they’re looking for in a guest. In fact, one podcast host said, “Cher is the only publicist that knows how to pitch the show.”
I love working with business owners and authors who want to do good in this often confusing, chaotic world that we call home. And I walk my talk by building giving back into my business model. For every retainer or consulting client that I sign, I donate enough for one child to learn to read and write for a year with the nonprofit Room to Read.
How much does it cost?
1 payment of $465 -- or 2 payments of $235
I accept any credit / debit card or PayPal.
Want to see the exact results I’ve gotten for clients? Here is a document where I keep track of them all.