I believe that just one pitch can change everything for a small business. And I want to help you write yours.
Many of you have heard the stories too -
“I mustered up the courage to ask to be on her podcast and now it’s my number one lead generator.”
“I cold emailed her, and now she’s been my client for seven years.”
“Someone that I had asked to virtual coffee intro’d me to her, and now we’re business besties. Couldn’t imagine life without her.”
But when I talk to small business owners about actually pitching themselves, they tell me that they don’t know where to start and don’t know what to say.
In short, there are A LOT of questions (and all the emotions) that can come up when an author or entrepreneur thinks about pitching herself.
How do I write a pitch to my friend who has a podcast without making it awkward?
How do I pitch a stranger?
How often am I supposed to follow up on a pitch without being annoying?
How do I know which shows to choose?
I’ve been on some podcasts with smaller audiences, but now I want to pitch bigger shows. What can I do to have a better chance of getting booked?.
PITCH TLC is my answer to all of those questions.
It’s a 1 ½ hour virtual consultation with me where you choose one PR-related “to do” for us to work on together.
Availability: 3 spots in March 2019.
That could be:
Writing a pitch template for podcasts, magazine editors, or TV producers that you can tweak and use over and over again - This includes follow-up templates, too!
Curating a list of podcasts for you to reach out to (with tips and tricks from my experience pitching ALL the shows)
Brainstorming story ideas for you to pitch to outlets like Brit+Co, Create&Cultivate, Forbes, and Fast Company
Creating your podcast press kit
We’ll work on your project for a full hour and then you’ll have 30 minutes to ask me any and all questions about PR. (It’s a PR free-for-all!)
At the end, you’ll:
Breathe a huge sigh of relief that the one thing holding you back from pitching yourself is oh-so-fantastically finished
Have access to my library of client-only resources that includes items like interview checklists, spreadsheet templates to help you keep track of your pitch progress, and tips for giving the best interview you possibly can
Why consult with me?
I have nearly a decade of experience in PR and digital marketing - getting results for my clients and myself in the form of TV segment interviews, glossy magazine features, podcast sponsorships, or article mentions and operating in a way that prompted one podcast host to tell my client, “I've never worked with an author's publicist who was more professional and gracious than Cher."
My background in digital marketing makes me more than just a publicist. That means I offer strategic advice on how my clients can use the media they get to build their lists or sell their services in the classiest and most efficient way.
I specialize in writing COLD pitches. It’s my jam. I love writing an email to a stranger and making it into a letter that is personalized, feels warm, ad brightens the reader’s day.
I’ve worked with a over 100 podcast hosts and know who and what they’re looking for in a guest. In fact, one podcast host said, “Cher is the only publicist that knows how to pitch the show.”
I love working with business owners and authors who want to do good in this often confusing, chaotic world that we call home. And I walk my talk by building giving back into my business model. For every retainer or consulting client that I sign, I donate enough for one child to learn to read and write for a year with the nonprofit Room to Read.
How much does it cost?
1 payment of $465 -- or 2 payments of $235
I accept any credit / debit card or PayPal.
Want to see the exact results I’ve gotten for clients? Here is a document where I keep track of them all.
Ready to book a consultation with me?
Fill out the form below, and I’ll be in touch within two business days.
In the meantime, here are some of the things my past clients had to say that make my heart full.
“The Ed Gandia podcast interview got some serious results. Lots of new email signups and positive feedback, so thank you for that :)”
- Maggie Patterson, Principal Consultant of Scoop Studios
"Thanks for all you do!! I'm really glad I did this - feels like the best lead generator in my biz right now, and I'm pretty sure it's building the depth and reach of my podcast audience with more loyal listeners. "
- Adria DeCorte, Message Clarity Coach & Host of Unforgettable
"This is all awesome! I’m so impressed with what you’ve been able to book. It feels like it's higher than 30% booking rate (and that is pretty damn remarkable). Thank you, Cher!!"
- Dr. Sasha Heinz, Developmental Psychologist & Life Coach
First of all, congratulations on being the first publicist to send me an ON TOPIC pitch! Thank you for being thoughtful about the guests you pitched and for taking the time to familiarize yourself with my podcast. My mailbox is full of boilerplate pitches, unfortunately. I may very well hire you to pitch ME at some point! :)
- Lara Dalch, Health & Lifestyle Coach and Host of Women on the Rise
"Thank you for sending me one of the most thorough and well-formed pitches. Ever. I SO appreciated it."
- Tara Newman, Leadership Coach & Host of The Bold Leadership Revolution Podcast
First of all, this entire email made our day! You have such a beautiful way with words and this is the best "pitch" we've ever received. Thank you so much for taking the time to research the show, listen to the episodes that stood out to you, and share WHY each guest would fit our tribe.
- Olivia Seline & Crystal Stautzenberger, Life Coaches & Hosts of "Soul In The Raw"
"Finally! These pitches are a breath of fresh air and a welcome change from the standard copy & paste afterthought pitches I normally receive."
- Rachel Luna, Chief Confidence Creator & Host of REAL TALK
1) But I don’t have a professional, fancypants microphone. - That's fine! Apple earbuds work fine, and if you want higher audio quality, I have a couple microphone recommendations under $100.
2) I just started my business a few months ago, but I know my message inside + out, upside + down. Am I still a good fit? - That’s to be determined. Write me, and I can evaluate if getting media coverage is really the next best step for you.
3) I want a guarantee that I’ll be booked for the podcast interviews / magazine features / contributions on my list. - Sigh, I wish I could give you that. But pitching is a tricky, no-guarantee game. You do your best to get the messaging tight + clear. It’s perfect. Then maybe the host decides to end the show and already has all her guests lined up. Or perhaps he’s going through a family emergency and the show is on hold for the next six months. It also might happen that the pitch just doesn’t fit with the direction the show to take. Stuff that we can’t know if we’re not in her head. That’s why our fallback is always building relationships, which are often more valuable than an interview.
4) Do I have to have existing connections with the hosts of these shows? - Nope.