March 8th, 2018 marked the 107th International Women’s Day. Anyone with something to say about gender equality had a chance to raise awareness, throw their opinions into the ring, and generate buzz for their nonprofit, business, personal brand, or community.
And that’s the true power of awareness days -- that you can build on the already generated momentum to do good while building authentic buzz.
There are so many creative ways do just that, and that’s why I decided to put together a list of awareness days in 2018, which I’ll continue to build on throughout the year.
If you want to get marketing inspiration for content creation and pitching angles for awareness days like these, sign up to get weekly #marketinginspo from me here. :) Read More
“Our CEO has a saying. He doesn’t care how late you stay or how early you come in. He just wants you to work as hard as you need to feel like you’ve made an impact on as many lives as you want for that day.”
Clearly, Paul Yoo’s words have sunk in. Chloe Obico, Marketing Specialist for This Bar Saves Lives, and I are having a conversation at eight in the evening.
With a growing team of just over fifteen people and a global brand that’s recently added domestic giving in the US, there is a lot to be done.
Luckily, Chloe describes her team as one that’s always helping each other out and stepping up when they need to, even when it’s outside their comfort zone or expertise.
Plus, having actors without business backgrounds as founders seems to have instilled a sense of making it happen and being willing to learn into the company culture.
I talked with Chloe about the current landscape of social enterprises, the responsible practices of This Bar Saves Lives, and how she’s grown as a professional while working in a mission-driven company.
My obsession with kindness started with a sand mandala.
I had seen a flyer at my local library branch for an event where a bunch of monks were visiting to construct one, so on a Saturday morning, I got into my car and drove over to see what it was all about.
I remember the cliche calm I felt as I walked into that room and witnessed monks on their hands and knees carefully arranging the grains of sand. The design was intricate and vibrant, and I remember thinking what a pity it was that in a few short hours, it would be purposely blown away. Read More
In 2016, Cyber Monday alone broke their sales record with $3.45 billion in sales. Black Friday, in comparison, clocked in at $655.8 billion with about 1k spent per shopper.
In short, if you’ve got something to sell, the long weekend after Thanksgiving is a critical time to do it. If you’re a social enterprise, though, you’re interested in more than just profits. You’re interested in giving back, too.
#GivingTuesday, created by 92Y, a cultural center in NYC, falls on the first Tuesday after Thanksgiving and uses social media and collaboration to engage in small acts of kindness through the donation of time, services, and money. The movement has grown significantly since its inception in 2012 and raised $177 million online in 2016 alone.
If you want to participate but are at a loss for how your small business can give back on #GivingTuesday, here are 7 creative examples. Read More
I’m sitting in a room with just over 100 women, and we’re all listening to someone speak about marketing. He’s talking to us about social media and how Facebook is now “pay to play”.
With each slide, he stresses the importance of us being on social and establishing a relationship with our ideal client well before she intends on purchasing. I look around and see somen women jotting down notes. One raises her hand at the end to ask where she can get in touch with him for coaching.
Throughout the presentation, I’m nodding because I agree with what he says. He’s right, we should be building relationships prior to the sale, and many of us absolutely do need an ad strategy in place. Read More
When I’m not furiously typing out another promotion plan for a client, I run another business called The Iceberg Project. It's all about helping people who are obsessed with Italy learn Italian in a way that’s accessible and fun.One of the ways I do that is by sharing strategies of how to learn a language. And one offering that accomplished this is called the Italian Language Studio, a six-week online program that walks students through important principles like how to improve memory, how to practice thinking in Italian, and how to choose the best resources for your level. Read More
“No, I don’t want to be happier.”
“I reject this information to make more money.”
“I’m not interested in being more beautiful.”
If I see one more pop-up that makes me choose an answer like this for it to go away, I will start making Internet marketing citizen arrests.
(I guess I’ll have to first establish an Internet marketing police department. But that is neither here nor there.)
The point is this: not only is that marketing tactic boring but it’s mean, and that’s not cool. Read More
I’ve worked with a lot of entrepreneurs who saw copywriting as an afterthought. (And I’ve also been the entrepreneur who saw it that way. Tsk, tsk. I know.)
Then when I launched my next big thing, despite having a decently-sized list, and things don’t go well, I would sit and pout while wondering what went wrong.
9 times out of 10 (real statistic), it’s because I didn’t put enough thought, effort, or energy into my copy.
I failed to convey why this offer mattered to this person’s life. Oftentimes, I made the big mistake of listing just what the offer included (8 live group coaching sessions, one 30-minute 1-1 call, etc.) instead of how this person’s life was going to be different as a result of having spent time in my world. I neglected the way this person wanted to feel and think about themselves. Read More
You’ve started getting leads for free calls through your website and email list, and now that you have some of them on your calendar, what can you do to leave a positive impression before, during and after the first call?
Here are five ways to delight potential clients and help them make an easier decision on whether or not you’re the best person to work with.
Do you remember seeing those sales pages with stock photos of people working on the beach -- sunglasses on, not a bead of sweat in sight & PC resting on lap (definitely not burning up from the combo of sun + power source)?
Back then, long-form sales pages were overflowing with big arrows, red text and the promise of being able to work in your pajamas from your comfy bed (in a magical way that would never give you back pain). They worked. The message was pervasive enough to inspire a host of people to actually try this online business thing out.
As more people decide to try this online business thing out as coaches, virtual assistants, and content strategists, what separates those who fizzle out after a few years to those who find themselves surrounded and supported by a long-lasting community? Read More