If I could use one word to describe Kathleen, it would be: disruptor.
Here’s what I mean -- Most of what she tells me makes an impression in the moment but digs more deeply into me later, forcing my normal flow of thoughts about why I choose to do what I do to come apart at the seams.
A plant-based diet is what you’ll hear talk about most often -- a decision I’m heavily considering after talking to her regularly -- but the reality is that she weaves her beliefs about how to be more a responsible, compassionate citizen in this world into her lifestyle and her business in a way that is uncompromising and inspiring. That’s exactly why I wanted to talk to her for the VETTED series.
Throughout our interview, Kathleen had a variety of insights to bring to the table around the importance of reducing our meat intake, becoming a conscious consumer, and how businesses can use capitalism as a force for good.
I hope it helps you consider that every single business, no matter the size, can make a positive contribution to our planet, the people we serve, and profits. Read More
Yesterday, September 5th, attorney general Jeff Sessions announced that they were phasing out DACA. This decision has been followed by a whole lotta' protest. Everyone has an opinion, and many prominent leaders have stepped forward with theirs.
But if you haven't been following DACA since its inception in 2012, what the heck do you need to know about it in order to form an opinion as a business leader? How do you decide where you stand?
Here are 9 facts to know about DACA that I hope will help you form & articulate an opinion. Read More
When I’m not furiously typing out another promotion plan for a client, I run another business called The Iceberg Project. It's all about helping people who are obsessed with Italy learn Italian in a way that’s accessible and fun.One of the ways I do that is by sharing strategies of how to learn a language. And one offering that accomplished this is called the Italian Language Studio, a six-week online program that walks students through important principles like how to improve memory, how to practice thinking in Italian, and how to choose the best resources for your level. Read More
I stood in the backyard with a couple of kids from the neighborhood. I was five years old and my jet black hair was hot from the direct sunlight as I watched these children perform a rhyme. I heard the first word, and my face burned.
“Chinese, Japanese, dirty knees, look at these,” they shouted while using their index fingers to distort the shape of their eyes. Slanted. Always slanted.
I grew up in what I affectionately call a “railroad town.” It was at the very bottom of the mitten of Michigan, and if you blinked twice, you’d miss the main drag. Read More
Ouch. Ouch. Ouch. That’s just a small sliver of how the rejection I had just experienced felt. While I won’t get into all of the details of the rejection at hand, I will say that at the end of it, I felt pretty unattractive, like all of my sexual appeal had just become flattened under a semi truck blasting down the highway that was my confidence. I felt my mood rapidly begin to deteriorate as my subconscious looked for a way to get revenge while also dealing with this overwhelm of emotion.
I began to think of ways to feel more attractive -- to get my sexy back, if you will -- and one of the first things that popped into my head was, “Where’s my red lipstick?” Read More
Every time I‘ve made noticeable progress in my business, it’s been because I changed the way I was thinking about business.
It’s been a long journey so far, and I know I’ll continue to make shifts in order to reach even higher levels. That’s why I want to say thank you to those who have helped me make those changes.
Each person has been a mentor to me whether I’ve personally met them or not. In my experience, it only takes one line of dialogue from one book to completely shift the way I see things, which is such a comforting reminder to me as a writer. If just one line from any of the articles you read on my site shifts the way you’ve been thinking about your business and allows you a bit more freedom, then I feel like I’ve done my job. Read More
You have a Twitter, Instagram, a Facebook page (and a group, I bet). You have all the things, but you don’t think you’re using them well.
I do the same thing. I have Instagram and Twitter, and I don’t post on them. I say it’s because I’m busy with client work but that’s not the whole truth. Read More
Running a free challenge is big right now. They started out as longer ones, around 30 days, and they’ve since scaled back to be more digestible at 5 days.
But, if you’re like, “Challenges are cool, but they’re just not for me or my business,” then here are 19 alternatives to building your list by running a free challenge (with the intention, of course, of building your list). Read More
“No, I don’t want to be happier.”
“I reject this information to make more money.”
“I’m not interested in being more beautiful.”
If I see one more pop-up that makes me choose an answer like this for it to go away, I will start making Internet marketing citizen arrests.
(I guess I’ll have to first establish an Internet marketing police department. But that is neither here nor there.)
The point is this: not only is that marketing tactic boring but it’s mean, and that’s not cool. Read More
There are a lot of factors, like the size and engagement of your audience, that determine what makes a launch successful. And while you can’t control all of the factors, what you can do is to ask yourself smart questions that help you see your blind spots.
After you ask yourself these four pre-launch questions, then continue on with the four below.
1) So what?
There’s a scene in the best show ever (Parks & Recreation) where Ann helps Leslie get over her fear of first dates by role playing the worst date ever with her. She’s really mean and makes it extra awkward to help Leslie realize that a first date is just two people getting to know each other. While I don’t want you to be extra mean to yourself (or even to ask your team member to be extra mean to you) when it comes to your launch plan, here’s what I suggest.
Fill in the blank: This offering I’m launching is important because __________.
Then, ask yourself: So what?
When you answer again, ask that same question: So what?
This simple question is likely to lead the way to objections you hadn’t considered or new, creative ways to promote the launch that distinguishes you from similar offers. Read More