“No, I don’t want to be happier.”
“I reject this information to make more money.”
“I’m not interested in being more beautiful.”
If I see one more pop-up that makes me choose an answer like this for it to go away, I will start making Internet marketing citizen arrests.
(I guess I’ll have to first establish an Internet marketing police department. But that is neither here nor there.)
The point is this: not only is that marketing tactic boring but it’s mean, and that’s not cool. Read More
There are a lot of factors, like the size and engagement of your audience, that determine what makes a launch successful. And while you can’t control all of the factors, what you can do is to ask yourself smart questions that help you see your blind spots.
After you ask yourself these four pre-launch questions, then continue on with the four below.
1) So what?
There’s a scene in the best show ever (Parks & Recreation) where Ann helps Leslie get over her fear of first dates by role playing the worst date ever with her. She’s really mean and makes it extra awkward to help Leslie realize that a first date is just two people getting to know each other. While I don’t want you to be extra mean to yourself (or even to ask your team member to be extra mean to you) when it comes to your launch plan, here’s what I suggest.
Fill in the blank: This offering I’m launching is important because __________.
Then, ask yourself: So what?
When you answer again, ask that same question: So what?
This simple question is likely to lead the way to objections you hadn’t considered or new, creative ways to promote the launch that distinguishes you from similar offers. Read More
When she launched her program, nobody enrolled. (It was rough. The crickets didn’t even bother to show up.)
We had just worked around 80+ hours over the past thirty days -- the equivalent of around $4,000 -- to create this thing and now that it was finished, it turns out that nobody was interested.
My client was crushed. When the idea for the new program had come to her, she had been so excited that she had gone full steam ahead without slowing down to wonder whether her audience even needed what she was creating.
And after launching several digital programs, products, group coaching programs, and marketing campaigns, I’ve learned a thing or twelve about which questions can make the most impact on your bottom line and your sanity.
Here are four questions that will definitely improve your next launch. Read More
“Congrats on being official,” a friend-of-a-friend-turned-client said to me. He had just filed my license to become a sole proprietor in the state of Nevada. He went on to explain renewal fees and my newly-minted EIN number, of which I was very proud to have, especially after three years of not having all of my t’s crossed and my i’s dotted.
Despite finally being official (along with 34% of the US population) and having done freelance work with a couple of clients, I still wasn’t earning enough money to live independently. It wasn’t that I didn’t have the skills to earn a sustainable income. I just didn’t know how to do it. Read More
“Walk like a dancer,” he replied. He looked me in the eye, tightened his core and then straightened his back. “If you want to be a dancer, you have to walk like one.”
He made his way into the studio to start his next ballet class, and as I watched him begin his barre routine, I remember feeling a mixture of relief and embarrassment, like someone had finally told me a truth I had been anxiously awaiting.
I wasn’t a good dancer.
Before that moment, no one had told me I needed to practice more often or that I needed to change my behavior in any way to become better at something I spent three afternoons a week doing. Read More