“I love your bag!” I exclaimed in the Starbucks at the Lihue Airport. It was a handwoven duffel bag with colorful embroidery.
She smiled wide. “Thanks!” She replied, “It’s by this amazing brand that does a lot of work with indigenous women, particularly in Peru. They’re fantastic.”
New brands appear in the socially conscious business space every week, but not all of them are talked about with this level of excitement.
It was more than just “buzz” for the business. It was buzz backed by genuine enthusiasm. Read More
My obsession with kindness started with a sand mandala.
I had seen a flyer at my local library branch for an event where a bunch of monks were visiting to construct one, so on a Saturday morning, I got into my car and drove over to see what it was all about.
I remember the cliche calm I felt as I walked into that room and witnessed monks on their hands and knees carefully arranging the grains of sand. The design was intricate and vibrant, and I remember thinking what a pity it was that in a few short hours, it would be purposely blown away. Read More
Running a free challenge is big right now. They started out as longer ones, around 30 days, and they’ve since scaled back to be more digestible at 5 days.
But, if you’re like, “Challenges are cool, but they’re just not for me or my business,” then here are 19 alternatives to building your list by running a free challenge (with the intention, of course, of building your list). Read More
YESSSS, a potential client has just said she wants to move forward with working you! First, do a little jig (yep, I’m feeling particularly inspired by all things Celtic today) to celebrate and then get cracking on onboarding them.
What’s the point of onboarding, you ask?
The entire onboarding experience exists as a means to having clear communication so you can do your best work and the client knows exactly what to do to help you deliver that best work.
When I sign up for someone’s list, to get their freebie or just to be in their online space, it is not a simple sign-up process for me. I become a scientist of these sequences. I want to know what language they’re using on their thank you pages, what kind of formatting they’ve done for their double-opt in emails, and if I get lucky, what the first email in their automation sequence talks about.
In short, I am obsessed with the details of automation sequences. I take screenshots of everything, and when I see a particularly good setup, I want to not only capture, but to talk about it and share what I think they’re doing right.
So, here I have 3 examples of email sequences that are warm, inviting and useful, and I’m willing to bet that they have higher open rates + higher click rates, because that’s how email marketing works in my world, lovely people. People want to read stuff from people they like. Read More
While the question “What are you struggling with?” is a nice one, it can also be just generic and vague enough to not warrant a response.
As a service provider who cares about getting to know my community, I’d rather not write anything that’s going to elicit a thought, like “maybe I’ll answer this later”. I want my brand-new reader to be excited to connect with me personally, and I want our first conversation to be about something interesting. Read More