March 8th, 2018 marked the 107th International Women’s Day. Anyone with something to say about gender equality had a chance to raise awareness, throw their opinions into the ring, and generate buzz for their nonprofit, business, personal brand, or community.
And that’s the true power of awareness days -- that you can build on the already generated momentum to do good while building authentic buzz.
There are so many creative ways do just that, and that’s why I decided to put together a list of awareness days in 2018, which I’ll continue to build on throughout the year.
If you want to get marketing inspiration for content creation and pitching angles for awareness days like these, sign up to get weekly #marketinginspo from me here. :) Read More
In 2016, Cyber Monday alone broke their sales record with $3.45 billion in sales. Black Friday, in comparison, clocked in at $655.8 billion with about 1k spent per shopper.
In short, if you’ve got something to sell, the long weekend after Thanksgiving is a critical time to do it. If you’re a social enterprise, though, you’re interested in more than just profits. You’re interested in giving back, too.
#GivingTuesday, created by 92Y, a cultural center in NYC, falls on the first Tuesday after Thanksgiving and uses social media and collaboration to engage in small acts of kindness through the donation of time, services, and money. The movement has grown significantly since its inception in 2012 and raised $177 million online in 2016 alone.
If you want to participate but are at a loss for how your small business can give back on #GivingTuesday, here are 7 creative examples. Read More
You have a Twitter, Instagram, a Facebook page (and a group, I bet). You have all the things, but you don’t think you’re using them well.
I do the same thing. I have Instagram and Twitter, and I don’t post on them. I say it’s because I’m busy with client work but that’s not the whole truth. Read More
“I’m just feeling really stalled with this whole launch. I want to promote this freebie, but the landing page I made isn’t working, and that holds everything up.”
The line above is one of the many varieties I hear from each client that I work with.
Lots of entrepreneurs find themselves feeling stuck in big projects because of little problems, like the name of a Facebook group or a Leadpage that isn’t working the way it should.
But as soon as they start talking about this issue to me, it only takes around 10 minutes of brain dumping for them to reach a previously elusive solution.
Is it because I am just a brilliant strategist who helps guide them in the right direction? (Hair flip)
It’s because they’ve taken the time to talk about the problem outside of their heads. Read More
“But I don’t want to give away all my expertise for free. Then they won’t need to buy anything from me, my business will fail, and I will be in a pit of despair...and will end up adopting fourteen parrots and being a parrot lady!”
Okay, so it’s not that dramatic, but I do see a consistent pattern with online entrepreneurs who aren’t comfortable with the concept of inbound marketing--that is, the idea that your milkshake does indeed bring all the boys to your yard, especially if it’s a well-crafted, delicious, high-quality milkshake. Read More
“You work online? So you just travel all the time?"
I nod my head in response and smile, “Yep, I’m a freelance writer”. I try not to feel guilty about lying since my work entails far more than writing.
“That’s so cool! It must be really nice.” The Lyft driver responds while making a turn onto Alberta.
This driver’s response is one that I hear anytime the conversation inevitably lands in the, “What do you do for work?” question.
The truth, however, is that I am not just a freelance writer. I write, and I freelance. Both of those statements are valid, but the spectrum of work that I do for my clients and myself is slightly more complex. Read More
Do you remember seeing those sales pages with stock photos of people working on the beach -- sunglasses on, not a bead of sweat in sight & PC resting on lap (definitely not burning up from the combo of sun + power source)?
Back then, long-form sales pages were overflowing with big arrows, red text and the promise of being able to work in your pajamas from your comfy bed (in a magical way that would never give you back pain). They worked. The message was pervasive enough to inspire a host of people to actually try this online business thing out.
As more people decide to try this online business thing out as coaches, virtual assistants, and content strategists, what separates those who fizzle out after a few years to those who find themselves surrounded and supported by a long-lasting community? Read More