Case Study: Which Marketing Strategies Filled a Group Program in Four Days

When I’m not furiously typing out another promotion plan for a client, I run another business called The Iceberg Project. It's all about helping people who are obsessed with Italy learn Italian in a way that’s accessible and fun.One of the ways I do that is by sharing strategies of how to learn a language. And one offering that accomplished this is called the Italian Language Studio, a six-week online program that walks students through important principles like how to improve memory, how to practice thinking in Italian, and how to choose the best resources for your level.

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Hi, I’m Cher!

I write about the place where business + social responsibility meet. When I'm not researching whatever my latest obsession is, you can find me re-watching Remember the Titans, posting on Insta @___whatthehale, or hiking somewhere in the PNW. If you're interested in working with me on a marketing or PR campaign, I do that, too.

Click here to find out more.

The red lipstick.

Ouch. Ouch. Ouch. That’s just a small sliver of how the rejection I had just experienced felt. While I won’t get into all of the details of the rejection at hand, I will say that at the end of it, I felt pretty unattractive, like all of my sexual appeal had just become flattened under a semi truck blasting down the highway that was my confidence. I felt my mood rapidly begin to deteriorate as my subconscious looked for a way to get revenge while also dealing with this overwhelm of emotion. 

I began to think of ways to feel more attractive -- to get my sexy back, if you will -- and one of the first things that popped into my head was, “Where’s my red lipstick?” 

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Hi, I’m Cher!

I write about the place where business + social responsibility meet. When I'm not researching whatever my latest obsession is, you can find me re-watching Remember the Titans, posting on Insta @___whatthehale, or hiking somewhere in the PNW. If you're interested in working with me on a marketing or PR campaign, I do that, too.

Click here to find out more.

6 People Who Have Changed the Way I Think About Business

Every time I‘ve made noticeable progress in my business, it’s been because I changed the way I was thinking about business. 

It’s been a long journey so far, and I know I’ll continue to make shifts in order to reach even higher levels. That’s why I want to say thank you to those who have helped me make those changes. 

Each person has been a mentor to me whether I’ve personally met them or not. In my experience, it only takes one line of dialogue from one book to completely shift the way I see things, which is such a comforting reminder to me as a writer. If just one line from any of the articles you read on my site shifts the way you’ve been thinking about your business and allows you a bit more freedom, then I feel like I’ve done my job.

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Hi, I’m Cher!

I write about the place where business + social responsibility meet. When I'm not researching whatever my latest obsession is, you can find me re-watching Remember the Titans, posting on Insta @___whatthehale, or hiking somewhere in the PNW. If you're interested in working with me on a marketing or PR campaign, I do that, too.

Click here to find out more.

19 Alternatives to Building Your List With a Free Challenge

Running a free challenge is big right now. They started out as longer ones, around 30 days, and they’ve since scaled back to be more digestible at 5 days. 

But, if you’re like, “Challenges are cool, but they’re just not for me or my business,” then here are 19 alternatives to building your list by running a free challenge (with the intention, of course, of building your list).

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Hi, I’m Cher!

I write about the place where business + social responsibility meet. When I'm not researching whatever my latest obsession is, you can find me re-watching Remember the Titans, posting on Insta @___whatthehale, or hiking somewhere in the PNW. If you're interested in working with me on a marketing or PR campaign, I do that, too.

Click here to find out more.