The red lipstick.

Ouch. Ouch. Ouch. That’s just a small sliver of how the rejection I had just experienced felt. While I won’t get into all of the details of the rejection at hand, I will say that at the end of it, I felt pretty unattractive, like all of my sexual appeal had just become flattened under a semi truck blasting down the highway that was my confidence. I felt my mood rapidly begin to deteriorate as my subconscious looked for a way to get revenge while also dealing with this overwhelm of emotion. 

I began to think of ways to feel more attractive -- to get my sexy back, if you will -- and one of the first things that popped into my head was, “Where’s my red lipstick?” 

Because I don’t know about you, but whenever I’m not feeling at my peak, red lipstick always helps. Except, a couple of weeks ago, I had lost my favorite tube and hadn’t yet replaced it. 

As I walked downtown toward my favorite coffee shop, I racked my mind to think of the places that sold makeup nearby.

I had put myself on a pretty strict budget for the month, but as I laid out my master plan, I realized that I didn’t care how much it would cost as long as I would feel better. 

Which is a reminder that we don’t always pay for the object. We often pay for the way it’s going to make us feel - more attractive, intelligent, responsible, prepared. 

So with that in mind, how does your offering / product make people feel? Do you know at what points they might be more inclined than usual to purchase in order to get that feeling? 

Hi, I’m Cher!

I write about the place where business + social responsibility meet. When I'm not researching whatever my latest obsession is, you can find me re-watching Remember the Titans, posting on Insta @___whatthehale, or hiking somewhere in the PNW. If you're interested in working with me on a marketing or PR campaign, I do that, too.

Click here to find out more.