5 Elements to Add Warmth to Your Thank You Page

Your brand-new subscriber clicks the link to double opt-in to your list (!) and when she does...

…the standard, automated message from your mailing provider loads on her screen. 

If you’re letting that happen, you’re missing another opportunity to connect with a member of your audience. While it certainly makes a difference when it comes to sales (you know, the whole 7 touch points things people are always harping on about), it also makes a difference to someone’s day. 

Everyone likes to feel taken care of and made to feel like they are being guided. Plus, in an overflowing Internet, you give a gift to each reader when you make things warm, simple to understand, and succinct. 

With that in mind, here are 5 elements you can add to your final thank you page to add some brightness to your new reader’s day. 

5 Warm Elements to Add to Your Thank You Page

1.) Easy-to-read font: While the curly-cue thing is cute, I don’t want to read a full paragraph of it. In fact, I’ll probably after stop after a few words and just look for the Helvetica. Same goes for size. The easier to read, the easier it is to communicate what you want to say.

2.) Your beautiful face: It’s hard to feel connected to a stranger writing words on the Internet, so if you can incorporate a picture of yourself on your thank you page, that offers your new reader a reminder that you’re human, too. 

Example from digital storyteller Janet Brent

Example from digital storyteller Janet Brent

3.) "What to expect” paragraph: Even if you’ve said what to expect on the opt-in page and on the page that opens once they hit “subscribe”, having a short “what to expect” paragraph is always a good idea because you can safely assume that people on the Internet have been skimming. You can mix up the language to add some variety, but let your new reader know what happens next and what will be landing in their inbox throughout your time together. This is also a great place to sneak in some links to...

4.) Your curated archives: You have lots of good content from past emails you’ve sent and from articles you’ve written and while it can be tempting to say “Check out the blog!” or “View my archives here!”, it shows a level of love when you handpick a few of your best emails or the articles that resonated with your audience most. Three is a magical number + two is even better because we are all running around trying to fit 48 hours into our 24 available. 

5.) One fun recommendation: While yes, you want to use this thank you page as a chance to introduce your new reader to all that you’ve created and how that can help them, it’s also a lovely touch to introduce a bit of yourself into the mix beyond just the words you’re using. Alexandra Franzen, a ghostwriter and copywriter, does this brilliantly in her weekly emails when she recommends songs to listen to that she loves right now or something non-business related that has caught her attention. If it fits your personality, consider finding a gif that fits what you’re saying on Giphy. A good gif is always appreciated.

What do you love to see on thank you pages? What elements make you feel taken care of + guided? Leave a comment below! 

Hi, I’m Cher!

I write about the place where business + social responsibility meet. When I'm not researching whatever my latest obsession is, you can find me re-watching Remember the Titans, posting on Insta @___whatthehale, or hiking somewhere in the PNW. If you're interested in working with me on a marketing or PR campaign, I do that, too.

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