Case Study: Which Marketing Strategies Filled a Group Program in Four Days

When I’m not furiously typing out another promotion plan for a client, I run another business called The Iceberg Project. It's all about helping people who are obsessed with Italy learn Italian in a way that’s accessible and fun.One of the ways I do that is by sharing strategies of how to learn a language. And one offering that accomplished this is called the Italian Language Studio, a six-week online program that walks students through important principles like how to improve memory, how to practice thinking in Italian, and how to choose the best resources for your level.

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Hi, I’m Cher!

I write about the place where business + social responsibility meet. When I'm not researching whatever my latest obsession is, you can find me re-watching Remember the Titans, posting on Insta @___whatthehale, or hiking somewhere in the PNW. If you're interested in working with me on a marketing or PR campaign, I do that, too.

Click here to find out more.

5 Online Marketing Tactics I'm Dreadfully Bored Of

“No, I don’t want to be happier.”

“I reject this information to make more money.”

“I’m not interested in being more beautiful.”

STOOOOOOOOOP. 

If I see one more pop-up that makes me choose an answer like this for it to go away, I will start making Internet marketing citizen arrests. 

(I guess I’ll have to first establish an Internet marketing police department. But that is neither here nor there.)

The point is this: not only is that marketing tactic boring but it’s mean, and that’s not cool. 
 

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Hi, I’m Cher!

I write about the place where business + social responsibility meet. When I'm not researching whatever my latest obsession is, you can find me re-watching Remember the Titans, posting on Insta @___whatthehale, or hiking somewhere in the PNW. If you're interested in working with me on a marketing or PR campaign, I do that, too.

Click here to find out more.

How to Stress-Test Your Copy

I’ve worked with a lot of entrepreneurs who saw copywriting as an afterthought. (And I’ve also been the entrepreneur who saw it that way. Tsk, tsk. I know.)

Then when I launched my next big thing, despite having a decently-sized list, and things don’t go well, I would sit and pout while wondering what went wrong. 

9 times out of 10 (real statistic), it’s because I didn’t put enough thought, effort, or energy into my copy.

I failed to convey why this offer mattered to this person’s life. Oftentimes, I made the big mistake of listing just what the offer included (8 live group coaching sessions, one 30-minute 1-1 call, etc.) instead of how this person’s life was going to be different as a result of having spent time in my world. I neglected the way this person wanted to feel and think about themselves.

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Hi, I’m Cher!

I write about the place where business + social responsibility meet. When I'm not researching whatever my latest obsession is, you can find me re-watching Remember the Titans, posting on Insta @___whatthehale, or hiking somewhere in the PNW. If you're interested in working with me on a marketing or PR campaign, I do that, too.

Click here to find out more.

How to Leave an Impression on Potential Clients Before, During and After the First Call

You’ve started getting leads for free calls through your website and email list, and now that you have some of them on your calendar, what can you do to leave a positive impression before, during and after the first call?


Here are five ways to delight potential clients and help them make an easier decision on whether or not you’re the best person to work with.

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Hi, I’m Cher!

I write about the place where business + social responsibility meet. When I'm not researching whatever my latest obsession is, you can find me re-watching Remember the Titans, posting on Insta @___whatthehale, or hiking somewhere in the PNW. If you're interested in working with me on a marketing or PR campaign, I do that, too.

Click here to find out more.

8 Essential Elements of a Long-Lasting Online Community

Do you remember seeing those sales pages with stock photos of people working on the beach -- sunglasses on, not a bead of sweat in sight & PC resting on lap (definitely not burning up from the combo of sun + power source)? 

Back then, long-form sales pages were overflowing with big arrows, red text and the promise of being able to work in your pajamas from your comfy bed (in a magical way that would never give you back pain). They worked. The message was pervasive enough to inspire a host of people to actually try this online business thing out. 

As more people decide to try this online business thing out as coaches, virtual assistants, and content strategists, what separates those who fizzle out after a few years to those who find themselves surrounded and supported by a long-lasting community?

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Hi, I’m Cher!

I write about the place where business + social responsibility meet. When I'm not researching whatever my latest obsession is, you can find me re-watching Remember the Titans, posting on Insta @___whatthehale, or hiking somewhere in the PNW. If you're interested in working with me on a marketing or PR campaign, I do that, too.

Click here to find out more.