“No, I don’t want to be happier.”
“I reject this information to make more money.”
“I’m not interested in being more beautiful.”
If I see one more pop-up that makes me choose an answer like this for it to go away, I will start making Internet marketing citizen arrests.
(I guess I’ll have to first establish an Internet marketing police department. But that is neither here nor there.)
The point is this: not only is that marketing tactic boring but it’s mean, and that’s not cool.
If you’ve been in online business for any length of time, you’ve seen those pop-ups and you’ve seen lots of other marketing tactics come and go as well.
Now, I do my best not to complain about 99% of all things, but this is one topic where I can’t hold back.
It’s not that all of these tactics weren’t good or useful at one time. It’s that after so many people use them, they become boring. It’s like how they invented bookalogs and magalogs (when’s the last time you heard those words, right?) once the direct mail newsletter stopped converting so well.
We like new & interesting things as consumers, so as business owners, we gotta’ stay creative so we can stand out and be seen.
And let me be very clear, if you are doing any of these marketing tactics, I’m not here to make fun of you or try to send you into a shame spiral. Sometimes you gotta’ go through a few bad tactics to get to the gold of the best strategies to promote your business. (Trust me, I’ve been through plenty of them.)
What I am here to do is tell you that you are more creative than you realize, and you can still market your services without jumping on the bandwagon with everyone else.
All it takes is a dose of courage and deeper thinking.
5 Online Marketing Tactics that Make Me Yawn
The concept of a challenge was pretty cool. You get a set amount of time to learn a thing and then after spending so much time with the entrepreneur, you’re presented with this product or service that is super aligned and makes sense for where you now are. It’s a really smart move.
But everyone except my mother has created an opt-in challenge.
I’m not saying that you can’t do one anymore, but what I am saying is that you should think about whether that format truly makes sense for the end user before you jump on the bandwagon.
Buzzfeed took quizzes and went off running, and while some days I do wonder what cleaning product I would be, I’ve stopped caring enough to click on the link.
That being said, hats off and a deep bow to the first round of entrepreneurs (definitely not me) who saw the potential in quizzes and started using them as effectively as the magazines do.
This seems to be a dying tactic, but I want to highlight it here in case anyone was thinking of bringing it back.
Twenty-seven speakers over four days is overwhelming. That is all.
4) Facebook Groups
Yes, I am a big supporter of creating safe, supportive spaces for communities. But no, please don’t add me to your Facebook group.
If you want to create community, you do not have to run to create a Facebook group. If you’ve determined that a Facebook group really is the best medium for your people, no you don’t have to run it like everyone else with themed days and Facebook Lives.
5) Automatic Direct Messages
Even if you say something like, “I know this is an automated message, but…,” it still doesn’t feel very personal or exciting to me. No more, please.
What online marketing tactics make you roll your eyes? Let me know in the comments below.