I’m sitting in a room with just over 100 women, and we’re all listening to someone speak about marketing. He’s talking to us about social media and how Facebook is now “pay to play”.
With each slide, he stresses the importance of us being on social and establishing a relationship with our ideal client well before she intends on purchasing. I look around and see somen women jotting down notes. One raises her hand at the end to ask where she can get in touch with him for coaching.
Throughout the presentation, I’m nodding because I agree with what he says. He’s right, we should be building relationships prior to the sale, and many of us absolutely do need an ad strategy in place. Read More
“We did farmer’s markets for seven years twice a week religiously.” Jennifer, one of the co-founders of Mountain Madness Soap, tells me as she explains how they’ve grown from her living room in Alaska.
We’re sitting in the basement of their shop, a space they donate to the local Pride chapter once a week, and employees are trying to quietly travel from the storefront to the back where the soap is made.
As I begin to ask them questions, Jennifer and Andy easily fill in the empty spaces of each other’s thoughts leading us into a conversation around the big-picture supply chain, standing up for what they believe in a primarily conservative environment, the importance of staying local, and how they take care of their employees. Read More
It’s around that time of the year where I start doing some serious holiday shopping for my clients, the contractors I work with, and my closest online business friends.
I started looking at all of my favorite socially conscious brands to start the gift buying process and realized it might be fun for me to share them with you. That way, you can give your clients and team members gifts that delight them and make a positive impact. Read More
If I could use one word to describe Kathleen, it would be: disruptor.
Here’s what I mean -- Most of what she tells me makes an impression in the moment but digs more deeply into me later, forcing my normal flow of thoughts about why I choose to do what I do to come apart at the seams.
A plant-based diet is what you’ll hear talk about most often -- a decision I’m heavily considering after talking to her regularly -- but the reality is that she weaves her beliefs about how to be more a responsible, compassionate citizen in this world into her lifestyle and her business in a way that is uncompromising and inspiring. That’s exactly why I wanted to talk to her for the VETTED series.
Throughout our interview, Kathleen had a variety of insights to bring to the table around the importance of reducing our meat intake, becoming a conscious consumer, and how businesses can use capitalism as a force for good.
I hope it helps you consider that every single business, no matter the size, can make a positive contribution to our planet, the people we serve, and profits. Read More
Yesterday, September 5th, attorney general Jeff Sessions announced that they were phasing out DACA. This decision has been followed by a whole lotta' protest. Everyone has an opinion, and many prominent leaders have stepped forward with theirs.
But if you haven't been following DACA since its inception in 2012, what the heck do you need to know about it in order to form an opinion as a business leader? How do you decide where you stand?
Here are 9 facts to know about DACA that I hope will help you form & articulate an opinion. Read More
When I’m not furiously typing out another promotion plan for a client, I run another business called The Iceberg Project. It's all about helping people who are obsessed with Italy learn Italian in a way that’s accessible and fun.One of the ways I do that is by sharing strategies of how to learn a language. And one offering that accomplished this is called the Italian Language Studio, a six-week online program that walks students through important principles like how to improve memory, how to practice thinking in Italian, and how to choose the best resources for your level. Read More
I stood in the backyard with a couple of kids from the neighborhood. I was five years old and my jet black hair was hot from the direct sunlight as I watched these children perform a rhyme. I heard the first word, and my face burned.
“Chinese, Japanese, dirty knees, look at these,” they shouted while using their index fingers to distort the shape of their eyes. Slanted. Always slanted.
I grew up in what I affectionately call a “railroad town.” It was at the very bottom of the mitten of Michigan, and if you blinked twice, you’d miss the main drag. Read More
Ouch. Ouch. Ouch. That’s just a small sliver of how the rejection I had just experienced felt. While I won’t get into all of the details of the rejection at hand, I will say that at the end of it, I felt pretty unattractive, like all of my sexual appeal had just become flattened under a semi truck blasting down the highway that was my confidence. I felt my mood rapidly begin to deteriorate as my subconscious looked for a way to get revenge while also dealing with this overwhelm of emotion.
I began to think of ways to feel more attractive -- to get my sexy back, if you will -- and one of the first things that popped into my head was, “Where’s my red lipstick?” Read More
Every time I‘ve made noticeable progress in my business, it’s been because I changed the way I was thinking about business.
It’s been a long journey so far, and I know I’ll continue to make shifts in order to reach even higher levels. That’s why I want to say thank you to those who have helped me make those changes.
Each person has been a mentor to me whether I’ve personally met them or not. In my experience, it only takes one line of dialogue from one book to completely shift the way I see things, which is such a comforting reminder to me as a writer. If just one line from any of the articles you read on my site shifts the way you’ve been thinking about your business and allows you a bit more freedom, then I feel like I’ve done my job. Read More
You have a Twitter, Instagram, a Facebook page (and a group, I bet). You have all the things, but you don’t think you’re using them well.
I do the same thing. I have Instagram and Twitter, and I don’t post on them. I say it’s because I’m busy with client work but that’s not the whole truth. Read More