I am not, nor do I have any desire to be, a perfect, values-led business owner. But I try really, really hard to walk my talk.
In an effort to be transparent, I put together this review of 2021 that walks through my DEI goals, some of my most significant takeaways, and my ideas for how I can make more of an impact this year.
Read MoreWhen you’re asked to be a guest on a podcast or when a journalist invites you to answer questions for an article, it can be easy to get caught up in the excitement of the conversation.
When that happens, many entrepreneurs or authors that I know forget that they too have the power to guide the discussion in an effort to better promote themselves instead of going along for the ride in whatever direction the host or journalist takes them in.
To help you make the most of each conversation instead of letting someone else lead the way, here are 5 phrases that you can use to redirect the conversation back to your talking points or core message.
Read More“I’m not sure if this is the right fit right now. How about you circle back with me in September?” I don’t have enough fingers and toes to count how many times a podcast host or a journalist has said something to that effect to me. If you’ve spent…
Read MoreJohn was my colleague and what we refer to in Las Vegas as a ‘career server’ because working as a server in a restaurant was his end game. He was a bald, white man with eyeglasses and a penchant for saying racist remarks about black people...
Read MoreAt this point, I’ve listened to thousands of hours of interviews from amateur podcasters to shows hosted by fancy podcast networks, and the quality of each show is only partially predicated on the audio, the host, or even the topic. What ends...
Read MoreSo how can you leverage your media placements in the smartest, most strategic way so they work for you and continue to bring in clients, cash, and credibility? Here are 30 ways to leverage podcast interviews, online features, or speaking engagements…
Read MoreWhile I can definitely tell you about the successful placements or interviews that my clients have landed, I -- nor any other publicist -- can guarantee that I’ll get the same results for you. It’s actually against the PRSA Code of Ethics to try...
Read MoreLearn the history behind our unique name and the motivation that fuels our passion to bring you the best in PR. In the summer of 1945, a uranium atomic bomb hit Hiroshima creating a fission chain reaction equal to 16K tons of TNT. It destroyed all...
Read More*POSITION FILLED* Cher Hale Creative PR is hiring an independently contracted administrative assistant. We’re a national boutique PR agency that believes in using our skill set as a mechanism to drive social change. Instead of contributing to the...
Read MoreWhen I first started my business, all of the people I looked up to were white. I don’t say this in a negative way, I’m only stating a fact. As my business grew and as the growing pains became more pronounced, I found myself craving stories from...
Read MoreWhen I was looking for a VA, your agency stood out because your packages were all named after black, female activists, like Shirley Chisholm, Nina Simone, and Dr. Frances Cress Welsing. What inspired you to title your services this way? This all...
Read MoreMarch 8th, 2018 marked the 107th International Women’s Day. Anyone with something to say about gender equality had a chance to raise awareness, throw their opinions into the ring, and generate buzz for their nonprofit, business, personal brand, or...
Read MoreI sat in the backseat of my parent’s car and scrolled through my email inbox while my father pumped gas. It was August 2012 and I was less than one month out from leaving to Italy for a semester abroad. At 3:15pm, an email from Natalie Sisson to her list about her $100 Change initiative, whose list I had just signed up for the week before...
Read More“I love your bag!” I exclaimed in the Starbucks at the Lihue Airport. It was a handwoven duffel bag with colorful embroidery. She smiled wide. “Thanks!” She replied, “It’s by this amazing brand that does a lot of work with indigenous women...
Read More“Our CEO has a saying. He doesn’t care how late you stay or how early you come in. He just wants you to work as hard as you need to feel like you’ve made an impact on as many lives as you want for that day.” Clearly, Paul Yoo’s words have sunk in...
Read MoreMy obsession with kindness started with a sand mandala. I had seen a flyer at my local library branch for an event where a bunch of monks were visiting to construct one, so on a Saturday morning, I got into my car and drove over to see what it was...
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