Confession time: I used to be a lazy thinker.

What did that look like? Let me illustrate it for you in a short play.

(Dim lights, cue scene) 

Me: Oh! Emails funnels are the new thing. I MUST make an email funnel if I want my business to succeed.

(I'm also quite ambitious though, so it would usually look like...) 

Me: NO, YOU KNOW WHAT? I'm going to make FOUR funnels that weave together in a very complicated, hopefully-sophisticated way so that it does more stuff like sell things or build relationships or (insert buzzword / important goal).

But what I rarely stopped to ask was: Why the heck do I even need an email funnel?

Starting to sound familiar?

Don't worry, I'm not here to judge you.

What I am here to do is help you slow down in an online landscape that values speed and the latest new marketing tactic over well thought-out strategy.

I'm here to remind you that you're a leader & a visionary, not a follower. 

To turn your business strategy (or lack of one) from reactive to active.

To stop saying "should" and start saying "will" or "won't."

And to place importance on thinking again -- but this time, you'll be asking the right questions. 

Together we'll burn your business plan and wave goodbye to the ashes, a bottle of prosecco in hand. 

We'll put in earplugs that tune out the "best practices" so often championed in online business so you can get quiet & clear about what really works for you and for the people who could use what you have to offer.

You can say what we'll create together will be unconventional, and that's true.

But I don't do unconventional for the sake of being unconventional. We'll shift and grow because that's what works. 

So if you're addicted to your paradigm, the door is thataway. 

But if you want to find a smarter way to do business, then hey, I'm Cher. Nice to meet you.


"Solopreneur" is a silly concept. It takes a virtual village to get shit done. Here's mine.


FOUNDER / Strategist

My name is Cher (yep, just like the singer & while I hate to disappoint you, I don’t know anyone by the name of Sonny.) I've always been an excellent employee -- except for the fact that I consistently quit because I can't stand being one. All of my "professional" credentials come from a blend of experiences in the nonprofit and online business sectors, and besides running things here, I also run a business called The Iceberg Project where I gush about how much I love the Italian language. And finally, if I had to choose anyone to have breakfast with, it would most certainly be Leslie Knope. 

Cher MTT.png



I believe we all deserve more freedom in life. I adore the online entrepreneur space and love seeing organizations, especially the small ones, grow and develop. I assist with repetitive business tasks, systematizing, and brainstorming sessions so that my clients have more time to focus on what's important to them -- business-related or not. There is also something about putting together a plan and setting goals for an upcoming year that I really enjoy, which is why I host a yearly goal setting workshop for a small group of friends. Through this, as well as my inherent organizational skills, I want to help individuals enjoy more freedom by lining up their goals with their actual desires to make it truly meaningful to them. When I'm not doing this whole entrepreneurial thing, you can find me studying ASL and an ever-changing plethora of topics, binge-watching a show online, or pinning cute, geeky things here.


If the brand were..., it would be...

  • A beer: Arrogant Bastard Ale - Yep, it's as intense as it sounds. The text on the label is EVERYTHING.
  • A drink: Hot Toddy - Because I'm all about being warm, healing, AND strong.
  • A song: Manifest by Russ - Because magic. :)
  • A quote: "You don't have a right to the cards you believe you should have been dealt. You have an obligation to the play the hell out of the ones you're holding." - Cheryl Strayed