I work with authors, artists, and entrepreneurs that have baked doing good into their brands.



My name is Cher (yep, just like the singer & while I hate to disappoint you, I don’t know anyone by the name of Sonny.) All of my "professional" credentials come from a blend of experiences in the nonprofit and online business sectors, and I have a B.S. in Communications from UNLV. When I'm not pitching for a client, crafting a promotion plan, or writing, you'll probably find me hiking and rattling off Parks & Rec quotes. I'm Taiwanese-American, and I'm damn proud of it. 

If the brand were..., it would be...

  • A beer: Arrogant Bastard Ale - Yep, it's as intense as it sounds. The text on the label is EVERYTHING.
  • A drink: Hot Toddy - Because I'm all about being warm, healing, AND strong.
  • A song: Manifest by Russ - Because magic. :)
  • A quote: "You don't have a right to the cards you believe you should have been dealt. You have an obligation to the play the hell out of the ones you're holding." - Cheryl Strayed