I take brands from a local to a global level.
I start with one big question: how can I market your cause without losing the substance of its solution?
This is because I'm a marketer that believes we still have time to make a difference.
I work with companies that have a cause to champion and a story to tell. Then, I figure out how to start digital and in-person global conversations around the brand.
My name is Cher (yep, just like the singer & while I hate to disappoint you, I don’t know anyone by the name of Sonny.) All of my "professional" credentials come from a blend of experiences in the nonprofit and online business sectors, and I have a B.S. in Communications from UNLV. When I'm not pitching for a client, crafting a promotion plan, or writing, you'll probably find me hiking and rattling off Parks & Rec quotes. I'm Taiwanese-American, and I'm damn proud of it.
If the brand were..., it would be...
- A beer: Arrogant Bastard Ale - Yep, it's as intense as it sounds. The text on the label is EVERYTHING.
- A drink: Hot Toddy - Because I'm all about being warm, healing, AND strong.
- A song: Manifest by Russ - Because magic. :)
- A quote: "You don't have a right to the cards you believe you should have been dealt. You have an obligation to the play the hell out of the ones you're holding." - Cheryl Strayed